OUR BELLAS
Because you deserve to love your hair
Ready to get your hands on the very finest salon-approved hair styling tools? Of course you are. When it comes to feeling your very best self, we know that hair plays a massive part. Whether you're craving the sleek sexy look or want to breathe some life back into your curls, we have all your hair hacks in one place.
Select your style
Reclaim Your Curls
Frizzy, undefined curls? Thank u, next. For curls that love you back, our curling tools are the best place to start. Discover why our Diffon really makes all the difference.
WE THINK YOU'LL LOVE THESE
Your hair's new secret weapon
Home Pro
We are dedicated to helping all women find the perfect hair tool, with professional performance, to create their hairstyles with confidence, at home.
Uniqueness
Our mission is to allow consumers the freedom of hair self-expression. We provide the tools for freedom in creation.
Innovation
We create smart, innovative solutions that give the best results while protecting your hair.
Italian-ness
Elegant style, attention to detail and design have always been part of Bellissima's all-Italian history.
I found this dryer really easy to use, both to scoop up my hair and to hover diffuse. I didn’t find it caused any frizz and am really happy with how my hair turns out with this.
My curls felt soft and bouncy with volume at the roots too! Overall, I achieved more volume compared to my usual hair dryer and diffuser.
This unique device is a diffuser and hairdryer in one. Frizz and curl dryness is reduced and drying time is cut in half. It’s a win win for me!
