Privacy Policy

Privacy Policy 

We take your privacy very seriously and treat all personal data we collect in accordance with this Privacy Policy. This Privacy Policy sets out the basis on which any personal data we collect from you, that you provide to us, or that third parties provide to us, will be processed by us. 

This Privacy Policy applies to personal data collected when you: 

  • Visit our websites (dreamlanduk.co.uk, bellissimaitalia.co.uk, diffon.shop/uk). 
  • Interact with one of our brands – Dreamland, Bellissima, Diffon UK, Imetec UK. 
  • Purchase products from us or from one of our stockists. 
  • Contact us (e.g. by telephone, email, post, SMS, live chat or web form). 
  • Provide products or services to us. 
  • Apply for a job with us. 

This Privacy Policy should be read in conjunction with our Cookies Policy, our website Terms & Conditions, and any notices on our retail partner fixtures.  

 

Information About Us 

For the purposes of applicable UK and EU data protection laws (“Data Protection Law”), the data controller is Imetec UK LTD, company number 02870385, registered address: Imetec UK Ltd, Xeinadin, 100 Barbirolli Square, Manchester, M2 3BD 

We are registered with the Information Commissioner’s Office, number ZB281096 

Where we collect and use your personal data from a corporate perspective (e.g., as a sole trader, partnership, or business contact), this will be processed in accordance with this Privacy Policy. 

 

What Information We Collect 

Information you give us 

When you purchase products, make enquiries, register on our websites, enter a competition, visit a retail partner’s store, apply for a job, or provide services as a supplier, you may provide us with: 

  • Name. 
  • Postal address (billing and delivery). 
  • Email address. 
  • Contact telephone number. 
  • Date of birth and gender. 
  • Payment details (credit/debit card information, used only for transactions and fraud prevention). 
  • Comments, feedback, or job application details. 
  • Marketing sign-up details (e.g. email address). 
  • [If applicable] Personal preferences (e.g. hair type or styling needs), where voluntarily provided, so that we can tailor our communications. 

Information we collect automatically 

When you interact with our websites or services, we may collect: 

  • Records of correspondence and communications (including call and email monitoring/recording for training, fraud prevention, and service improvement). 
  • Transaction history and fulfilment details. 
  • Website usage information (pages visited, links clicked, browsing behaviour). 
  • Detailed tracking data (clickstream URLs, page response times, download errors, length of visits, scrolling/click activity, phone numbers used to contact us). 
  • Technical data (IP address, browser type, operating system, login information, device identifiers, interaction data). 
  • Browser and device data, including device tokens, to enable push notifications. 

Information from other sources 

We may also receive data about you from: 

  • Retailers of our products. 
  • Social media platforms (where you make your data public). 
  • Third-party vendors providing lawful customer lists. 
  • [If applicable] Klarna, to assess eligibility for payment options. 
  • References when applying for a job. 

 

How We Use Your Information 

We use your information to: 

  • Process and deliver your orders. 
  • Provide customer support and respond to queries. 
  • Manage accounts, competitions, and promotions. 
  • Prevent fraud and comply with legal obligations (e.g. anti-money laundering). 
  • Build a profile of your preferences and habits to enhance your customer experience. 
  • Send service-related communications (e.g. order confirmations, delivery updates). 
  • Send marketing messages and promotions via email, SMS, push notifications, RCS, chat and WhatsApp (where permitted and/or with your consent). 
  • Personalise content and advertising to your interests. 
  • Improve our websites, products, and services. 
  • Process supplier relationships and job applications. 
  • [If applicable] Disclose data to fraud prevention schemes (e.g. IMRG Security Alert) to detect and prevent fraud. 

We may also use anonymised data for research, statistics, and marketing analysis. 

 

Legal Basis for Processing 

We rely on the following legal grounds: 

  • Contract: Processing necessary for your purchase or order. 
  • Legal obligations: Compliance with anti-fraud, anti-money laundering, and regulatory requirements. 
  • Consent: Where you have agreed to receive marketing via email, SMS, push notifications, RCS, or WhatsApp. 
  • Legitimate interests: To improve our services, ensure security, provide customer support, and send marketing about similar products (unless you opt out). 

We balance our legitimate interests with your rights under data protection law, ensuring processing is necessary and does not override your interests. 

 

How Long We Keep Your Information 

We retain personal data only as long as necessary for the purposes outlined above, typically up to 7 years from your last positive interaction with us. 

 

Disclosures 

We may share your data with: 

  • Group companies (with your consent for marketing). 
  • Service providers (e.g. website hosting, delivery, payment processors). 
  • Anti-fraud and regulatory partners. 
  • [If applicable] Klarna, to process payment options. 
  • Analytics and search engine providers. 
  • Law enforcement or regulators where required by law. 

We may also disclose information in connection with business transfers, insolvency events, to enforce contracts, or to protect the rights, property, or safety of our staff and customers. 

 

Security of Your Data 

We use industry-standard procedures and technical measures to protect your personal information. This includes: 

  • SSL encryption during transmission. 
  • Secure IT systems within the UK/EEA.  
  • Physical security at our facilities. 
  • Confidential passwords and restricted access controls. 

Personal data shall not be transferred outside the UK/EEA. 

 

Your Rights 

You have rights to: 

  1. Access your personal data. 
  2. Rectify inaccurate data. 
  3. Erase your data. 
  4. Restrict processing. 
  5. Port your data to another provider. 
  6. Object to processing based on legitimate interests. 
  7. Not be subject to automated decision-making. 
  8. Withdraw consent at any time. 

To exercise these rights, contact our Data Protection Officer at info@bellissimaitalia.co.uk. 

If you are not satisfied with how we handle your data, you have the right to complain to the Information Commissioner’s Office (ICO):  First Contact Team, ICO, Wycliffe House, Water Lane, Wilmslow, SK9 5AF. 

 

Marketing Communications 

We want to keep you informed about our products, promotions, and news. Depending on your preferences and applicable law, we may contact you via: 

  • Email 
  • SMS 
  • Push Notifications 
  • RCS or WhatsApp 
  • In web chat 

If you have purchased from us before and not opted out, we may contact you with information about similar products. If you have not purchased before, we will only contact you with your consent. 

You can opt out at any time by: 

  • Clicking “unsubscribe” in emails. 
  • Replying STOP to SMS. 
  • Adjusting your device/browser settings for push notifications. 
  • Contacting us at info@bellissimaitalia.co.uk. 

 

Changes to This Policy 

This policy was last reviewed and updated: September 2025. Any future changes will be communicated via an update on the website and via email, assuming you have opted to receive communications via this channel.  

 

Terms & Conditions – Communications Clause 

By creating an account, placing an order, or subscribing to our marketing services, you agree that we may contact you by email, SMS, push notification, RCS, or WhatsApp for service-related purposes (such as order updates). For marketing communications, we will only contact you where permitted by law or with your consent. 

You can opt out of marketing at any time, as described in our Privacy Policy.